Summer of the Shark. Big Plans for LandShark in 2018.

 
LandShark T-Shirt in Case
LandShark T-Shirt in Case

KITCHENER, ON, May 15, 2018 (GLOBE NEWSWIRE) --

Highlights:

  • Free, collectible beach T-shirts in LandShark 24-bottle packs
  • Launch of LandShark 6-bottle packs at LCBO
  • Introduction of LandShark 20 and 58.6 litre kegs to drive volume growth at licensees
  • New distribution for LandShark in Alberta Sobey’s and Real Canadian Liquor Stores

Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announced some of the exciting plans they have for LandShark Lager this summer.

“LandShark has been a huge hit with Ontario beer drinkers since it launched in the summer of 2016,” said Jim Manz, Director, Commercial. “LandShark Lager was eagerly anticipated by people who had experienced the brand outside of Canada and now we’re ready to create more new fans of the brand!”

“In our 24-bottle packs beer drinkers will find a limited edition T-shirt – it’s perfect beachwear,” continued Manz. “Each case will contain one of five designs that people can collect over the summer. We’re also introducing the very popular 6-bottle pack at the LCBO this summer, which will greatly expand our awareness and availability for consumers. LandShark is also now available to bars and restaurants in draft (on tap), which will expand awareness and availability further still. With the success we’ve experienced on LandShark the time is right to invest in an expansion of the brand franchise. We’re looking forward to bringing good times and free T-shirts to beaches across Ontario.”

LandShark Lager is available at The Beer Store, LCBO and select grocery stores across Ontario.

Fins Up!

About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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For further information:
Jim Manz
Director, Commercial
(519) 742-2732 Ext.163
jimm@waterloobrewing.com.com