Riding a wave of popularity, LandShark Lager launches two new 6-packs

 
Responding to high consumer demand for new six-pack formats at the LCBO, The Beer Store and grocery stores.
Responding to high consumer demand for new six-pack formats at the LCBO, The Beer Store and grocery stores.

KITCHENER, Ontario, Dec. 14, 2017 (GLOBE NEWSWIRE) --

Highlights:

  • Since its immensely successful launch in the summer of 2016, LandShark Lager has been riding a wave of popularity in Ontario.
  • YTD sales growth at the LCBO is over 60%
  • YTD sales growth at The Beer Store is over 15%
  • Brick Brewing is responding to high consumer demand for new six-pack formats at the LCBO, The Beer Store and Grocery stores.

Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX:BRB), Ontario’s largest Canadian-owned brewery, today announced the launch of LandShark Lager in 6-bottle packs at the LCBO and 6-packs of 355ml cans at The Beer Store.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/de2be934-fdd3-4c58-a71c-7e6851de0ec8

“LandShark has been popular among beer drinkers since it hit the beach in the summer of 2016” said Jim Manz, Director of Sales, Brick Brewing. “It is a refreshing, easy-drinking lager, that’s absolutely perfect for summer get-togethers, or when you’re getting together wishing it was summer.”

“Since its launch, people have been asking for us to sell LandShark in 6-bottle packs at the LCBO and 6-packs of 355ml cans at The Beer Store, so that’s what we did” continued Manz. “LandShark has been riding a wave of public enthusiasm since its launch and we’re going to keep giving people reasons to love this beer.”

The 6 bottle packs are now available at the LCBO and your local grocery store, and the new 6 x 355mL can-packs are now available at The Beer Store just in time for the holidays.

About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Contact Information
For further information:
Sean Dennis
Director of Marketing
(519) 742-2732