Raise a Raspberry Radler. New From Waterloo Brewing This Summer.

 
New Waterloo Brewing Sampler Pack featuring Grapefruit, Citrus and the new Raspberry Radler.
New Waterloo Brewing Sampler Pack featuring Grapefruit, Citrus and the new Raspberry Radler.

Kitchener, March 26, 2018 (GLOBE NEWSWIRE) -- KITCHENER, ON, March 26, 2018 (GLOBE NEWSWIRE)


Highlights:

  • Waterloo Brewing is Ontario’s first craft brewer with a history of product innovation. Waterloo Grapefruit Radler was the first Ontario-made radler and the best-selling new product at the LCBO.

  • Now Waterloo Brewing has created the next great taste of Summer: Waterloo Raspberry Radler. 

  • The Radler Sampler Pack from Waterloo Brewing features three styles: the wildly popular Grapefruit Radler, and only available in this sample pack new Raspberry Radler and Citrus Radler.

Today, Waterloo Brewing, the premium craft beer division of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), continued their leadership in the radler category in Ontario.  The new Waterloo Brewing Radler Sampler Pack(6 x 473ml) is made up of new Raspberry Radler, the uber-refreshing Citrus Radler and the best-selling Grapefruit Radler.


“When we launched Waterloo Grapefruit Radler it took the beer market by storm,” said Jim Manz, Director, Commercial, Waterloo Brewing. “That first summer, our Grapefruit Radler was the best-selling new product at the LCBO and it’s been a top seller ever since - despite numerous competitors entering the category.”  


 “We have worked hard to bring true craft to the radler style,” said Russell Tabata, Chief Operating Officer. “Most of the radlers out there use added flavours, but we are committed to doing things right so we use real  juice. It costs a little more and it’s technically more complicated to produce, but you can absolutely taste and see the quality difference. We bring that same commitment to our new, expertly crafted, Raspberry Radler. Nobody does radlers better!”


The Waterloo Radler 6-can Sampler Pack contains two cans of Waterloo Grapefruit, Citrus and Raspberry Radler and is available at the LCBO, The Beer Store and select grocery stores for $16.50. While quantities last.

About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.


Forward-Looking Statements

 All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.  



For further information:
Name: Jim Manz
Title: Director, Commercial
(416)-779-6293
E-mail: jimm@waterloobrewing.com