Laker Beer and Pizza Pizza: a slice above the rest

 
For a limited time, inside specially marked 24-pack bottle packs of Laker Light, customers will once again find a coupon for a free slice of pizza
For a limited time, inside specially marked 24-pack bottle packs of Laker Light, customers will once again find a coupon for a free slice of pizza

KITCHENER, Ontario, Sept. 06, 2017 (GLOBE NEWSWIRE) -- Brick Brewing Co. Limited ("Brick" or the "Company") (TSX:BRB), Ontario's largest Canadian-owned brewery, today announced their third annual cross-promotion with Pizza Pizza, Canada's leading pizza chain. For a limited time, inside specially marked 24-pack bottle packs of Laker Light, customers will once again find a coupon for a free slice of pizza.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/f6586beb-9acc-4e75-8589-9ad8cbc61310.

"Laker Light 24 bottle packs are only $30.95 including deposit. That’s on average, that's as much as a $6 savings over regular priced light beers," said Sean Dennis, Director of Marketing at Waterloo Brewing. "An awesome price plus a free slice of pizza really is the best beer deal in Ontario. Period.” added Dennis.

"We’re always thinking about how we can give back to our customers” said Pat Finelli, Chief Marketing Officer for Pizza Pizza Limited. "It’s fantastic when two Canadian companies share the same desire, and we’re excited to be a part of it once again.”

The Laker Light Pizza Pizza Free Slice 24 bottle pack promotion is available at The Beer Store starting September 11, 2017 and only available while quantities last.

About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

About Pizza Pizza Limited
For 50 years, Pizza Pizza Limited has been guided by a vision to provide the “best food, made especially for you” with a focus on quality ingredients, customer service, continuous innovation and community involvement. With more than 750 locations across Canada, the company is Canada’s pizza pioneer and a quick-service restaurant leader, operating two banners – Pizza Pizza and Pizza 73 – that deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Visit www.pizzapizza.ca and www.pizza73.com for more information.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.



For further information:
Sean Dennis
Director of Marketing
(519) 742-2732 Ext.142