Brick Brewing Completes Brand Licensing Agreement with Chudleigh’s

 

KITCHENER, Ontario, June 05, 2017 (GLOBE NEWSWIRE) -- Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX:BRB), Ontario’s largest Canadian-owned brewery, today announced completion of a brand licensing agreement to secure Canadian rights to the Chudleigh’s brand for cider. The agreement is for an initial ten-year term, with provision for further extensions.

“This is an exciting opportunity for us, and we believe we have found a great partner in Chudleigh’s. Like Brick Brewing, this is a dynamic, home-grown Ontario business. Our shared passions for great brands and products which delight customers makes this a great partnership,” noted George Croft, President and Chief Executive Officer for Brick.

Joel Chudleigh, Assistant Manager Business Development at Chudleigh’s, added, “From our first conversation, it was clear that the culture and style of the two companies were a close fit. Urgency, commitment to excellence, and a deeply held obligation to keep the consumer top of mind are core beliefs that run through both organizations. Our experience in the apple category paired with Brick’s depth in beverage alcohol will ensure we deliver products that consumers will respond to. Both parties are excited to tell the story of Chudleigh’s that many feel is close to home.”

Brick and Chudleigh’s will work closely together in the coming months on product development, recipes, and packaging. Look for Chudleigh’s branded cider to arrive on store shelves in spring of 2018.

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

About Chudleigh’s

Chudleigh’s first invited people to visit our family’s apple farm in Milton, Ontario, in 1967. We were inspired to see how families from nearby cities loved this taste of country life, and how a sunny fall day on the farm just seemed to turn everybody into a kid. Fresh apple pie seemed like a natural way for visitors to take that memory home with them, so we soon began baking them from scratch on site. And word spread. The farm is still a popular destination for many to enjoy in the summer and fall months. We do our baking in a modern 110,000 square foot bakery five minutes down the road and we are proud to say everything we create is made so close to home. With 100 dedicated full time employees making desserts for customers across North America and beyond, Chudleigh’s has become a real Canadian success story. But we’ve never strayed far from our roots, and we think that shows in every bite.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.



Contact Information
For further information:
Sean Byrne, Chief Financial Officer
Brick Brewing Co. Limited
(519) 742-2732 x132
E-mail: info@brickbeer.com

Joel Chudleigh, Assistant Manager Business Development
Chudleigh’s
(905) 699-1735
joel.chudleigh@chudleighs.com