Seagram Coolers Sponsor Canada's Premiere Country Music Festival



KITCHENER, ON, May 13, 2013 /CNW/ - Seagram Coolers today proudly announced its exclusive malt cooler sponsorship of Boots and Hearts, Canada's premiere country music festival, taking place at Canadian Tire Motorsport Park in Bowmanville from August 1- 4th 2013.  Seagram coolers will be one of the returning sponsors of the annual country music festival, now in it's second year, which includes performances from Jason Aldean, Rascal Flatts, Miranda Lambert, Dierks Bentley, The Band Perry, Dean Brody, Joe Diffie, Emerson Drive, Tate Stevens, Aaron Lewis, Chad Brownlee, Jason Blaine, Colt Ford, David Nail, High Valley, Kira Isabella, The Stellas, Parmalee, Tebey, Tim Hicks and Dee Jay Silver plus another 15+ artists that are yet to be announced.

"We were proud to be one of the founding sponsors of Boots and Hearts last year and are thrilled to be back again this year with our Seagram malt-based coolers" declared Brick Brewing Vice-President of Marketing and Sales, Nick Relph. "Summer time is a great time for our Seagram brands. We're looking forward to quenching the thirst of a huge crowd in Bowmanville this August long weekend. Our company is fiercely proud of its Ontario roots and sponsoring an event such as Boots and Hearts gives us a chance to celebrate with our customers, our neighbours."

"An outdoor summer festival just wouldn't be complete without Seagram Coolers and it's great to have them returning this year as a sponsor for Boots and Hearts," said Shannon McNevan, Managing Director, Partner, Republic Live.   "We are looking forward to a great long weekend with our fans enjoying the wide selection of malt-based coolers that Seagram has to offer."

Boots and Hearts features 3 stages, a Family Zone, BOOMTOWN Entertainment area, midway, market stalls, food vendors and much more.  To purchase tickets or for more information visit

About Brick Brewing

Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft.  In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada.  Brick trades on the TSX under the symbol BRB. Visit us at

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image with caption: "Seagram Coolers Sponsors Boots and Hearts Music Festival (CNW Group/Brick Brewing Co. Limited)". Image available at:

SOURCE: Brick Brewing Co. Limited

Nick Relph Vice-President Marketing and Sales (519) 742-2732