Introducing the one and only Seagram Cider Mix Pack



KITCHENER, ON, April 23, 2013 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) today announced the launch of its Seagram Cider mix pack with a great variety of Apple, Pear and Amber ciders. "These ciders are brewed with 100% Canadian apples and pears" said Russell Tabata, Chief Technical Officer, Brick Brewing. "Our apple cider is a classic English dry cider. Seagram Pear Cider is as distinctive as the fruit used to make it. It's just delicious. Our Amber Cider has an amazing hint of caramel colour and taste. And it's the only Amber Cider available at the LCBO." The Seagram cider mix pack will be the only pack of its kind and is poised to take advantage of a cider category that grew by more than 65% at the LCBO last year.

"We had great plans for the Seagram brand when we purchased it in March of 2011 that are now arriving in the marketplace" offered George Croft, President and CEO of Brick Brewing. "These Seagram Ciders are finely crafted products. The taste, colour and sheer drinking enjoyment these three ciders deliver make them quite simply outstanding. Hopefully the people of Ontario will appreciate these ciders as much as we enjoyed making them. This launch complements all our Seagram new product activity that has been happening at the LCBO over the last year. Seagram now offers a great mix of subtly flavoured, all natural, pure spring water coolers and ciders."

Seagram Apple Cider was recently recognized with a silver medal by Monde Selection, the International Institute for Quality Selections based in Belgium, for its superior product quality.

About Brick Brewing

Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft.  In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada.  Brick trades on the TSX under the symbol BRB. Visit us at

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image with caption: "Seagram Cider Mix Pack (CNW Group/Brick Brewing Co. Limited)". Image available at:

SOURCE: Brick Brewing Co. Limited

George Croft President and CEO at (519) 498-9908