Waterloo Brewing Co. Recognized for Brewing Excellence



KITCHENER, ON, April 10, 2013 /CNW/ - Waterloo Brewing Co., the craft brewing division of Brick Brewing Co. Limited (TSX: BRB), today announced it will be recognized by Monde Selection, the International Institute for Quality Selections based in Belgium, for the superior brewing quality demonstrated in its Waterloo Dark, IPA and Amber beers. Monde Selection is the internationally acknowledged standard for product excellence in many consumer goods categories, including brewing.

Waterloo Dark, IPA and Amber were each awarded the gold medal for achieving superior quality based on the rigorous laboratory analysis and evaluations of expert tasting panels of Monde Selection. "These gold medals for Waterloo Dark, IPA and Amber are the result of a lot of hard work by our brewing team" offered Russell Tabata, Chief Technical Officer, Brick Brewing. "When we decided a few years ago to re-establish our roots as Ontario's original craft brewer, every one in the company made a commitment that our success would depend entirely on the relative quality of our beers. Gold medals across the board suggest our hard work is paying off."

"This is an extraordinary accomplishment for our brewing team that was unwavering in its pursuit of extraordinary, expertly crafted beers. On behalf of every beer drinker in Ontario who enjoys a Waterloo beer this summer, I want to thank the Waterloo brewing team for these truly great beers." praised George Croft, President and CEO. "These three gold medals demonstrate a consistency of product excellence from the Waterloo Brewing Company.  We wanted to give the hardworking people of Ontario a family of highly crafted products without the pretence that often accompanies craft and imported beers. We're feeling pretty good about how we're doing so far."

Waterloo Brewing Co. recognizes the company's roots as Ontario's original craft brewery. The history of our company dates back to our pioneer brewery in Formosa, Ontario which was founded in 1870 just three years after Confederation. Waterloo Brewing Co. recently added a Classic Pilsner to its line-up and regularly offers Small Batch Brews that feature one especially distinctive, seasonal brew.

About Brick Brewing

Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft.  In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada.  Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image with caption: "Award-winning Waterloo Dark, IPA, and Amber (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20130410_C4029_PHOTO_EN_25373.jpg

SOURCE: Brick Brewing Co. Limited

George Croft President and CEO at (519) 498-9908