Seagram Malt-Based Coolers now at The Beer Store.



KITCHENER, ON, Jan. 14, 2013 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) today announced some big news for customers at The Beer Store across Ontario. Three great new products, Seagram Wildberry, Classic Lemonade and Iced Lemon Tea, will give people an exciting new choice they don't currently have. "With only a limited selection of flavoured beers, Seagram Wildberry, Classic Lemonade and Iced Lemon Tea will give customers at The Beer Store a genuinely refreshing alternative unlike anything else available in those stores" said Sean Dennis, Director of Marketing, Brick Brewing. "Seagram Wildberry, Classic Lemonade and Iced Lemon Tea are all natural, and made with pure spring water - and are available in 6-can packs for $9.95" added Dennis.

"The Seagram products available at The Beer Store are made with a malt-based alcohol that adds a very pleasant but subtle sweetness" said Russell Tabata, Chief Technical Officer, Brick Brewing. "We wanted to make great-tasting, Classic Lemonade and Iced Lemon Tea - no weird flavour combinations, but more like a family recipe that's been handed down through the generations."

"We had great plans for Seagram Coolers when we completed the acquisition in 2011" offered George Croft, President and CEO of Brick Brewing. "The launch of Seagram Wildberry, Classic Lemonade and Iced Lemon Tea at The Beer Store is part of a broader strategy to win back customers within the channel.  Seagram malt-based coolers represent a huge step forward for our Seagram portfolio. This launch complements all of our Seagram new product activity that's been happening at the LCBO over the last year. Seagram now offers a great family of subtly flavoured, all natural, pure spring water coolers and ciders; and stay tuned because we have more great news to share over the next few months."

About Brick Brewing

Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft.  In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada.  Brick trades on the TSX under the symbol BRB. Visit us at

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image with caption: "Seagram Malt-Based Coolers (CNW Group/Brick Brewing Co. Limited)". Image available at:

SOURCE: Brick Brewing Co. Limited

George Croft President and CEO at (519) 498-9908