It's What Summer Drinks When It's Hot



The Great Seagram Summer Sale

KITCHENER, ON, June 21, 2012 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) today announced Seagram Wildberry, Peach and Orange Cream Swirl four-bottle packs will be on sale to help Ontarians beat the summer heat. The price of these Seagram four-bottle packs will be reduced to $8.50, making it the coolest deal of the hottest season. "We thought the people of Ontario needed a break not just from the heat, but a bit of break on what they pay for a little refreshment" offered George Croft, President and CEO. "Summer is a great time to kick back and take things a little less seriously. What better way to enjoy that feeling than with a Seagram Signature Blend."

Seagram products are made with pure Canadian spring water and are available in a wide variety of flavours and styles to suit most any taste and occasion. Seagram Iced Lemon Tea, Cider, 2012, Wildberry, Peach and Orange Cream Swirl are available at LCBO locations across Ontario.

About Brick Brewing

Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image with caption: "Summer of Seagram (CNW Group/Brick Brewing Co. Limited)". Image available at:

George Croft President and CEO at (519) 498-9908