Summers were made for Seagram Iced Lemon Tea

 

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WATERLOO, ON, March 29, 2012 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) will have yet another refreshing alternative for the people of Ontario to enjoy this summer: Seagram Iced Lemon Tea. "Sunshine, summer and an ice-cold, iced lemon tea are a perfect combination" suggested Russell Tabata, Chief Technical Officer, Brick Brewing. "It's not too sweet, has a great natural lemon flavour and is made with pure Canadian spring water. We wanted to make a great-tasting, classic iced lemon tea - no weird flavor combinations, but more like a family recipe that's been handed down through the generations."

"There are so many drink options for people and despite the incredible popularity of iced teas, there's never been one with a splash of vodka that really caught people's attention" noted George Croft, President and CEO of Brick Brewing. "So we set out with a simple goal of making the best-tasting, most refreshing iced lemon tea imaginable. And our product development guys hit this one out of the park. Pure spring water. Natural lemon flavor. On a hot summer day, nothing's going to go down better than a Seagram Iced Lemon Tea."

Seagram Iced Lemon Tea joins an exciting line-up of new products from Seagram. Introduced earlier this year were Seagram Cider and Seagram 2012. It's a great new variety of drink options when people are enjoying good times with friends this summer on the decks and docks across Ontario.

Seagram Iced Lemon Tea will be available in 6-can packs at the refreshing price of $10.95 at the LCBO starting in the middle of April 2012.

About Brick Brewing

Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image with caption: "Seagram Iced Lemon Tea (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20120329_C8933_PHOTO_EN_11717.jpg

George Croft President and CEO at (519) 498-9908