Brick Brewing offers Ontario beer drinkers a chance at winning a New 2011 Ram Truck

 

Photo_Asset_1

WATERLOO, ON, Aug. 18, 2011 /CNW/ - Brick Brewing Company (TSX: BRB) announced today that they are giving Ontario beer drinkers a chance to win a NEW 2011 RAM 1500 Quad Cab SXT 4x4 truck in what's called the LAKER BEER WIN A RAM TRUCK CONTEST.

"This sweeps promotion is just one of many new initiatives Brick Brewing Company is taking in 2011" said Sean Dennis, Director of Marketing at Brick Brewing Co Limited. "Other firsts this year include giving Ontario beer drinkers a free tall can of Laker beer inside Laker Lager and Laker Light 24 bottle packs" adds Dennis.

Included with every specially marked case of Laker Lager is a PIN, that when entered at makeralaker.com automatically enters consumers into the Laker beer Win a RAM truck contest. Six finalists will be drawn and will attend a public event chosen by Brick Brewing Company where they will each be assigned one of six keys. The lucky individual who starts the Grand Prize will be declared the winner and will drive away with a NEW 2011 RAM 1500 Quad Cab SXT 4x4.

"This is a great example of the many unique ways we're finding to thank Ontario beer drinkers for their support and for their business" said George Croft, President and CEO of Brick Brewing Co Limited. "We truly feel that this contest in addition to the free tall can of Laker beer included inside each twenty-four bottle pack, is arguably the best beer offer in Ontario" added Croft.

The contest begins today Aug. 18th and ends Nov. 18th, 2011. All contest details can be found at makeralaker.com.

About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

Image with caption: "LAKER BEER WIN A RAM TRUCK CONTEST (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20110818_C4581_PHOTO_EN_2264.jpg

Sean Dennis, Director of Marketing for Brick Brewing, at (519) 576-9100 ext 242