New Red Baron Platinum Light, Canada's Lowest Calorie Beer

 

WATERLOO, ON, Oct. 14 /CNW/ - Brick Brewing Company (TSX: BRB) announced today the launch of their new Red Baron Platinum Light, a light beer with only 60 calories per bottle, making it the lowest calorie beer made in Canada.

"Today's consumer is placing more emphasis on healthy and tasty products that better suit their lifestyle" said Sean Dennis, Director of Marketing for Brick Brewing Company.  "We found that many people were unaware of the calorie content in beer.  At only 60 calories per serving, Platinum Light allows men and woman to enjoy a great tasting beer that is almost half the calories of regular light beer" added Dennis.

Red Baron Platinum Light is specially brewed for Canadian beer tastes by blending premium two-row malted barley and a touch of wheat resulting in a fresh, crisp light beer with rich colour and the clean flavour you expect from a light beer.

"Brewing quality products is the foundation of our business" said George Croft, President and Chief Executive Officer. "Taste, calories and price are prime motivators for beer drinkers and we think we have hit the mark with Red Baron Platinum Light" added Croft.

Red Baron Platinum Light is expected to hit the shelves of The Beer Store by November 1, 2010. Platinum Light 6-pack bottles will retail for only $9.95 including deposit.

About Brick Brewing

Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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Sean Dennis, Director of Marketing for Brick Brewing, at (519) 576-9100 ext 242