Ontario beer drinkers help give Laker Beer a great new look


WATERLOO, ON, March 29 /CNW/ - Brick Brewing Company (TSX: BRB) announced today that the Laker brand has a great new look, thanks to Ontario beer drinkers.

"We asked the Ontario beer drinker for their input on the design of the Laker brand" said Sean Dennis, Director of Marketing for Brick Brewing Company. "The result is a more premium, impactful look that features Laker's new diecut bottle label, beer glass imagery and quality brand messaging" added Dennis.

"Beer drinkers shouldn't have to pay an exorbitant amount of money for a case of beer. Laker's new fit and finish hasn't changed the price. Laker is still available at the lowest legal price of $25.60 plus deposit for twenty four bottles" added Dennis.

Brewed with Canadian two row malted barley, a unique blend of premium hops and crystal clear water, Laker beer delivers a well-balanced finish that is smooth, refreshing and satisfying. Make'r A Laker. It's Ontario's Beer!

"Brick Brewing Company is proud to remain a 100% independent and Canadian owned company since 1984" said George Croft, President and Chief Executive Officer. "Laker's new look reinforces our attention to detail and includes our proudly Canadian, buy local, support local quality seal of approval directly into the packaging graphics" added Croft.

Also available are Laker Light, Laker Red 5.5, Laker Honey, Laker Strong 6.5, Laker Ale and Laker Ice.

About Brick Brewing

Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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For further information: Sean Dennis, Director of Marketing for Brick Brewing, at (519) 576-9100 ext 242