Brick Brewing airs new campaign for Red Baron beer on CBC's Hockey Night inCanada


Ontario's largest Canadian owned craft brewer starts New Year with first ever television commercial to support its flagship lager

 WATERLOO, ON, Jan. 4 /CNW/ - Brick Brewing Co. Limited (TSX: BRB), Ontario's largest Canadian-owned and Canadian-based publicly held brewery, today announced the launch of its first ever TV campaign in support of its flagship Red Baron beer on CBC's Hockey Night in Canada.

Created for Brick Brewing by GURU Studio Toronto, "Pond of Dreams" builds on the success of the revitalized Red Baron brand in 2009. Through state-of-the-art computer generated imagery, Guru Studio captures the perfect winter moment through a dynamic series of camera shots that slowly reveal the brand's crisp, clean and refreshing identity. The clear glass beer bottles are revealed elegantly on the perfect frozen pond setting with the commercial ending on a final "heroic product shot" that highlights both Red Baron and Red Baron Light.

"Television is completely new for Brick Brewing so it was extremely important that this commercial builds strong brand awareness and Ontario beer drinkers are able to embrace Red Baron as a beer that is 100% Canadian," said Sean Dennis Director of Marketing for Brick Brewing Co. Limited. "Computer generated imagery isn't new, but the trick is finding a partner that will capture the brand's identity exactly as you imagine it and guru studio delivered" added Dennis. "Guru studio is focused on developing content, so this was the perfect project" said Creative Director Frank Falcone for guru studio. "It was a pleasure to work directly with Sean to help script and produce Brick Brewing's first TV spot for broadcast on Hockey Night in Canada" added Falcone.

More than just a traditional broadcaster, CBC is the home of Canadian programming and a multimedia leader. Now in its remarkable 57th season, CBC's Hockey Night in Canada is one of sports broadcasting's longest-running and most groundbreaking programs.

"Hockey is a universal access point to Ontario beer drinkers," said George Croft President and CEO of Brick Brewing Co. Limited. "CBC's Hockey Night in Canada was the natural choice to broadcast our Red Baron beer TV commercial" added Croft. "We're happy to include a TV commercial from another great Canadian owned and operated company," said Mark Lemmon Sr. Director, Strategic Partnerships, CBC Sports.

 About GURU Studio

 Guru studio was founded in 2000 with a mandate to create the best and most innovative character animated entertainment. The company has recently undergone a dynamic period of growth and creative evolution. Conceived as a boutique operation, guru has expanded into a diversified creative services company specializing in the development, animation and design of commercialized promotional content, serial productions and features for television, film and other screen based media. Most recently, guru has emerged as an independent entertainment company with a clear focus on developing unique concept-driven properties across all digital media.

 About CBC/Radio-Canada

 CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

 About Brick Brewing

 Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at

 Forward-Looking Statements

 All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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For further information: Sean Dennis, Director of Marketing for Brick Brewing, at (519) 576-9100 ext 242