Brick Brewing announces performance improvements in distribution and logistics


    New distribution deal to outsource TBS deliveries and contribute to the
    $2 million cost savings commitment for fiscal 2010

    WATERLOO, ON, Sept. 11 /CNW/ - Brick Brewing Company (TSX: BRB) announced
today that it is expanding its current partnership with Ryder and outsourcing
its distribution to The Beer Store. The company has also changed its Direct
Delivery service to Licensee and the LCBO which is now be managed directly
through The Beer Store. The new distribution and logistics measures are part
of Brick Brewing Company's plan to deliver $2-million in cost savings for
fiscal 2010.
    "By enhancing our distribution and streamlining our operating model,
Brick Brewing is well-positioned to grow in an increasingly competitive
Canadian beer industry," said George Croft President and CEO of Brick Brewing
Co Limited. "These cost cutting measures are part of our larger profitability
strategy, which optimizes Brick Brewing's product mix and partners our company
with major retailers to become the preferred supplier wherever possible."
    "Re-structuring our logistics and distribution model has improved our
route to market and allows the right Brick Brewing products to reach the right
outlets more efficiently" said Russell Tabata Chief Technical Officer Brick
Brewing Co Limited. "In addition to these improvements, Brick has moved from
manual ordering to electronic ordering with our retail partners, making the
whole business system even more effective," added Tabata.

    About Brick Brewing

    Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer of
award winning premium quality and value beers. The Company, founded in 1984,
was the first craft brewery to start up in Ontario, and is credited with
pioneering the present day craft brewing renaissance in Canada. Brick has
complemented its Waterloo Dark premium craft beers with other popular brands
such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on
the TSX under the symbol BRB. Visit us at

    Forward-Looking Statements

    All statements in this press release that do not directly and exclusively
relate to historical facts constitute forward-looking statements as of the
date of this press release. Forward-looking statements generally can be
identified by the use of forward-looking terminology such as "may", "will",
"expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or
the negatives of these terms or variations of them or similar terminology.
Although the Company believes that the expectations and assumptions reflected
in these forward-looking statements are reasonable, undue reliance should not
be placed on these forward-looking statements, which are not guarantees and
are subject to certain risks, uncertainties and assumptions, which may cause
actual performance and financial results to differ materially from such
forward-looking statements. The forward-looking statements included in this
press release are made only at the date of this press release and, except as
required by applicable securities laws, the Corporation does not undertake to
publicly update such forward-looking statements to reflect new information,
future events or otherwise.

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For further information: Russell Tabata, Chief Technical Officer, Tel:
(519) 742-2732,