Brick reintroduces 15-pack bottles on hot-selling Red Baron

 

    Packaging refresh and convenient new 15-pack quenches consumer thirst for
     Brick's best-selling premium craft beer as brewery continues to benefit
                          from "buy local" movement

    WATERLOO, ON, July 29 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) has
reintroduced its hot-selling Red Baron label in a convenient 15-pack priced at
only $18.25 plus deposit for a limited time.
    "Red Baron is one of Ontario's fastest growing brands and we've been
astounded at its explosive growth in popularity amongst Ontario beer
drinkers," said Sean Dennis Director of Marketing, Brick Brewing Company. "The
reintroduction of the 15-pack along with our 24-pack gives Ontario beer
drinkers two convenient ways to enjoy a locally brewed beer at a fantastic
price from right here in Ontario."
    The reintroduction of the 15-pack will encourage trial amongst new beer
drinkers attracted by the beer's word-of-mouth praise and the clear glass
bottle. Red Baron, a part of the Brick Brewing portfolio for over two decades,
has experienced 10 fold growth since the packaging was revamped late last
year, backed up by an aggressive new marketing campaign.
    "Consumers are increasingly attracted to buying a premium-quality craft
beer that is locally brewed, by Canadians for Canadians" said George Croft
President and CEO, Brick Brewing Company. "Brick is the largest Canadian owned
brewery in Ontario. The 'buy local' movement has benefited our premium and
value craft brews, such as Waterloo Dark, Formosa Springs and Laker."

    About Brick Brewing

    Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer of
award winning premium quality and value beers. The Company, founded in 1984,
was the first craft brewery to start up in Ontario, and is credited with
pioneering the present day craft brewing renaissance in Canada. Brick has
complemented its Waterloo brand premium craft beers with other popular brands
such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on
the TSX under the symbol BRB. Visit us at www.brickbeer.com.

For further information: Sean Dennis, Director of Marketing, Tel: (519)
576-9100 Ext. 242, info@brickbeer.com