Brick Brewing Company Partners with Arby's® restaurants in Ontario

 

    Customers to Receive a Free Regular Roast Beef Sandwich with Purchase of
    Laker Lager

    WATERLOO, ON, July 28 /CNW/ - Brick Brewing Company (TSX: BRB) has teamed
up with Arby's restaurants in Ontario to offer customers a free sandwich with
their Laker Lager purchase. A coupon for a regular roast beef sandwich, found
in specially marked 24 pack bottles of Laker Lager, can be redeemed through
December 31, 2009 at all Arby's restaurant locations in Ontario.
    The regular roast beef sandwich features Arby's classic oven roasted,
freshly sliced roast beef piled high on a sesame seed bun.
    "Ontario beer drinkers certainly know a good deal when they see one,"
said George Croft, President and CEO, Brick Brewing Company. "This Arby's
offer delivers fantastic value. Not only do you get Laker Lager 24 bottles at
the lowest legal price, you also receive a coupon for a free Arby's regular
roast beef sandwich."
    "Arby's is excited to team up with Brick Brewing Company to offer this
great deal as part of their Laker Lager 24 pack," said Wendy Spence, Manager
of National Marketing for Arby's of Canada Inc. "This promotion is a perfect
opportunity for both companies to increase brand awareness."
    Known in the fast food industry for creating unique, premium sandwiches,
Arby's has been in the roast beef business for almost 45 years, when the
Raffel Brothers first opened an Arby's restaurant under a glowing neon cowboy
hat in Boardman, Ohio in July 1964.

    About Brick Brewing
    -------------------

    Brick Brewing Company Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The company is a regional brewer of
award winning premium quality and value beers. Founded in 1984, it was the
first craft brewery in Ontario and is credited with pioneering the present day
craft brewing renaissance in Canada. Brick Brewing has complemented its
Waterloo brand premium craft beers with other popular brands such as Laker,
Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under
the symbol BRB. For more information, visit us at www.brickbeer.com.

    About Arby's Restaurant Group, Inc.
    -----------------------------------

    Arby's Restaurant Group, Inc., based in Atlanta, Georgia, is the second
largest quick-service sandwich chain in the U.S. with more than 3,700
system-wide restaurants including 113 in Canada. Founded in 1964, Arby's quick
service restaurants specialize in slow roasted and freshly sliced roast beef
sandwiches as well as Market Fresh(R) deli-style sandwiches, toasted subs, and
salads, all with the convenience of a drive-thru. Arby's offers guests a
unique, great tasting alternative to traditional fast food with its
one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries and
Jamocha shakes. Arby's Restaurant Group, Inc. is a subsidiary of
Wendy's/Arby's Group, Inc. (NYSE: WEN). To learn more about Arby's, please
visit www.arbys.ca.

For further information: about this offer, please contact Sean Dennis,
Director of Marketing for Brick Brewing Company at (519) 576-9100 ext. 242 or
info@brickbeer.com