Laker beer partners with Pizza Pizza for a free slice of pizza

 
    WATERLOO, ON, March 18 /CNW/ - Brick Brewing Company (TSX: BRB) announced
today that it has partnered with Pizza Pizza in a joint promotional venture. A
voucher for a free slice of pizza with the purchase of a slice will be
included in specially marked 24 pack bottles of Laker Lager. The vouchers are
available for a limited time and can be redeemed at all traditional Pizza
Pizza locations in Ontario.
    "Partnering with Pizza Pizza allows Brick Brewing Co, and more
specifically Laker Lager, the opportunity to deliver even more value to
Ontario's beer drinkers," said Sean Dennis, Director of Marketing for Brick
Brewing Company. "Not only do you get Laker beer at the Lowest Legal Price,
you also receive a voucher for a free slice from Canada's number one pizza
chain; pizza and beer the perfect combination," added Dennis.
    "When Laker Lager was presented the Peoples Choice Award at the 2008
Ontario Brewing Awards, it became very clear for us that Ontario beer drinkers
not only recognized an average $10 dollar savings over regular priced beer,
but that Laker also tastes better," said George Croft, President and CEO of
Brick Brewing Company. "This partnership is an example of how two great
Canadian owned companies can come together and offer one fantastic deal to
Ontario beer drinkers." added Croft.
    "We are happy to be partnering with another great Canadian owned and
operated company," said Pat Finelli, Chief Marketing Officer for Pizza Pizza.
"This campaign is a great opportunity to offer Ontarians a little something
extra during these tough economic times," added Finelli.

    About Brick Brewing

    Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer of
award winning premium quality and value beers. The Company, founded in 1984,
was the first craft brewery to start up in Ontario, and is credited with
pioneering the present day craft brewing renaissance in Canada. Brick has
complemented its Waterloo brand premium craft beers with other popular brands
such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on
the TSX under the symbol BRB. Visit us at www.brickbeer.com.

    About Pizza Pizza

    Founded in 1967, Pizza Pizza is an industry pioneer and Canada's number
one pizza chain. With the 2007 acquisition of Pizza 73, a leader in western
Canada, Pizza Pizza operates more than 600 traditional and non-traditional
restaurants coast to coast. Pizza Pizza has introduced numerous innovations
such as whole-wheat, multi-grain dough, a gluten-free crust and the
elimination of industrially-added trans fats from all menu items. Through the
years, the company has been a loyal supporter of community groups, helping to
organize fundraisers, sponsoring events and supporting local projects at the
corporate and franchise level. Visit www.pizzapizza.ca.

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For further information: Sean Dennis, Director of Marketing, Tel: (519)
576-9100 Ext. 242, E-mail: info@brickbeer.com