Brick Brewing Company introduces Red Baron in new packaging

 
    WATERLOO, ON, March 12 /CNW/ - Brick Brewing Company (TSX: BRB) announced
today that their Red Baron Premium Lager, is now available in a new 24 pack
size for $24.95 plus deposit.
    "While this redesign maintains the clear bottle, the new imagery is much
more powerful, premium, impactful and features the Red Baron name more
prominently. We'll also be participating in The Beer Store's Enhanced Lobby
Display program and making Red Baron available at $24.95 for 24." said Sean
Dennis, Director of Marketing for Brick Brewing Company.
    Red Baron is a light tasting, hand crafted premium blonde lager that is
brewed to deliver a well-balanced clean, crisp finish. Looks Great. Tastes
Even Better.
    "This is a brand that has been a part of the Brick Brewing family for
over 20 years. This packaging change reinforces our attention to detail and
our continued effort to deliver high quality beer at a great price" said
George Croft, President and Chief Executive Officer.
    Red Baron is available in 473ml Tall Cans at the LCBO and The Beer Store
for $1.95 each and 24 bottle packs at The Beer Store for $24.95 plus deposit.

    About Brick Brewing

    Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer of
award winning premium quality and value beers. The Company, founded in 1984,
was the first craft brewery to start up in Ontario, and is credited with
pioneering the present day craft brewing renaissance in Canada. Brick has
complemented its Waterloo brand premium craft beers with other popular brands
such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on
the TSX under the symbol BRB. Visit us at www.brickbeer.com

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For further information: Sean Dennis, Director of Marketing, Tel: (519)
576-9100 Ext. 242, E-mail: info@brickbeer.com