Brick Brewing announces partnership with Latis Specialty Beer Import Company

    WATERLOO, ON, Sept. 2 /CNW/ - Brick Brewing Co. Limited announced today
they will be partnering with Latis Imports' to launch its specialty craft
import portfolio. Latis currently imports brands from PALM Breweries,
Belgium's largest independent brewer, including PALM Ale and RODENBACH.
    "Latis was created to import craft beers from talented independent
brewers from around the globe. The specialty import beer experience Latis
brings to the table is a great asset to Brick Brewery. As Ontario's first
craft brewer and one of Canada's last remaining 100% Canadian owned breweries,
we know PALM Breweries' brands will benefit significantly from Brick Breweries
new go-to-market strategy" said George Croft, President and
Chief Executive Officer.
    Brick Brewing Co. Limited will start launching select PALM Breweries'
craft brewed beers in the Ontario market in the fourth quarter 2008.
    "The craft import segment is growing and changing and Latis, along with
PALM Breweries, is contributing to the vibrancy of this category by bringing
an exceptional Belgian portfolio to North America. We're very excited about
the opportunity we have to bring PALM Breweries products to Ontario" says
Jim Brickman, Founder and Executive Chair of Brick Brewing Co.
    Latis Imports', founded by former InBev execs David van Wees and
Anthony Giardina, has an innovative business model focused on sales and
    "Ontario is one of the most dynamic beer markets in the world and
PALM Breweries' respect for its 261 year old family owned brewing traditions
will appeal to these discerning consumers" says Latis CEO van Wees, originally
from Princeton Ontario. "PALM Ale's flavor profile and nuanced palate with a
clean finish is a great fit for this savvy beer community."

    About Latis

    A collective 25 years of experience in the U.S., Canada and global
markets leading brands like Rolling Rock, Labatt Blue, Beck's, Bass,
Stella Artois and Hoegarrden drove David van Wees and Anthony Giardina to
create a company that mirrored their passion for developing premium beer
brands. And so the idea of Latis was born. At the heart of Latis is a mission
to build a portfolio of authentic, craft beers from independent brewers with
rich history, traditions and pride. Latis is named after the Celtic goddess of
beer and water. The company is headquartered in Ridgefield, CT.

    About Brick Brewing

    Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer with
award winning premium quality and value beers. Brick, founded by Jim Brickman
in 1984, was the first craft brewery to start up in Ontario, and is credited
with pioneering the present day craft brewing renaissance in Canada. Brick has
complemented its award winning J. R. Brickman Founder's Series and
Waterloo Dark premium craft beers with other popular brands such as Laker,
Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol
BRB. Visit us at
For further information: George Croft, President and CEO, Tel: (519)
576-9100 Ext. 247, E-mail: