Brick Brewing Co. offers their premium brands at a great price

    WATERLOO, ON, July 21 /CNW/ - Brick Brewing Co. Limited today announced
that they will be offering their J.R. Brickman Pilsner, J.R. Brickman Amber
and Waterloo Dark 473ml cans at the LCBO all for $1.95 each for a limited
    "In today's market, beer consumers are looking for a great deal on a
great product. So why not listen to what the consumer really wants and offer a
Canadian craft brewed beer for less than mainstream priced beers," said Sean
Dennis, Marketing Manager for Brick Brewing Company.
    "The LCBO has been a great partner in helping us get our products to
market. The premium beer segment is generally designed for the consumer who's
willing to pay a little more. In order to generate trial and build brand
awareness, we want to offer a great product at a great price and our premium
brands will now do exactly that," said George Croft, President and Chief
Executive Officer.
    Trends within the LCBO and retail environment suggest increased customer
awareness and interest in specialty, niche and premium imported beer. There is
a demand for locally crafted brewed beers. Especially in the single serve
format in aluminum cans. Brick Brewery has reacted and offers its premium
portfolio of J.R. Brickman Pilsner, J.R. Brickman Amber, and Waterloo Dark all
in 473ml singe serve tall cans.

    About Waterloo Dark

    Looks dark, tastes light...its Ontario's favourite dark lager. A dark
beer that is slowly brewed with Canadian grown malted barley, specialty
coloured malts, imported hops and pure cultured brewers yeast. Waterloo Dark
is refreshingly light and delicate in taste but rich in colour. 5% alc/vol

    About J.R. Brickman Pilsner

    Has a crisp, clean and smooth finish that is premium brewed with blend of
specialty imported pale malts, Bohemian Saaz, and German spalter noble hops.
5% alc/vol.

    About J.R. Brickman Amber

    Has a combination of four premium German malts and only the finest
European hops, giving Amber a smooth malt aroma, rich copper colour as well as
a mildly sweet caramel finish. 5% alc/vol

    About Brick Brewing

    Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer of
award winning premium quality and value beers. The Company, founded by Jim
Brickman in 1984, was the first craft brewery to start up in Ontario, and is
credited with pioneering the present day craft brewing renaissance in Canada.
Brick has complemented its J.R. Brickman Founder's Series and Waterloo Dark
premium craft beers with other popular brands such as Laker, Red Cap and
Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us
For further information: Sean Dennis, Marketing Manager, Tel: (519)
576-9100 Ext. 242, E-mail: