George H. Croft Appointed Brick Brewing Co. Limited President and CEO

    WATERLOO, ON, May 12 /CNW/ - Brick Brewing Co. Limited (TSX: BRB)
announces that its Board of Directors today appointed George H. Croft as
President and Chief Executive Officer of the Company, effective immediately.
    Over the last two and half decades in the Canadian beer industry,
Mr. Croft has taken on a number of significant challenges. He started his
career with Labatt Breweries of Canada where he held various senior management
assignments, including President, Oland Specialty Beer Company, which under
his leadership achieved significant annual volume and EBITDA growth.
Subsequently as President, Labatt Breweries of Ontario, Mr. Croft delivered
superior operating results in Canada's largest market. He then joined Lakeport
Brewing Income Fund in the capacity of President and Chief Operating Officer
where he was responsible for all of the Fund's operational and commercial
    "George's unique mix of strategic vision, passion and discipline,
combined with his intimate understanding of the beer industry, particularly in
the premium and value segments, make him the right person for our plan to take
Brick to the next important level," said Jim Brickman, Executive Chairman and
    "I feel very fortunate to be working closely with Jim Brickman and the
staff at Brick Brewery, and I'm enthusiastic about what we can accomplish
together in the coming years," Mr. Croft said. "I appreciate the Board of
Directors' confidence in me and look forward to this exciting opportunity",
added Croft.
    Mr. Croft, 47, is a graduate of the University of Alberta and the
DeGroote School of Business, Chartered Director Program.

    About Brick Brewing

    Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer of
award winning premium quality and value beers. The Company, founded by
Jim Brickman in 1984, was the first craft brewery to start up in Ontario, and
is credited with pioneering the present day craft brewing renaissance in
Canada. Brick has complemented its J. R. Brickman Founder's Series and
Waterloo Dark premium craft beers with other popular brands such as Laker,
Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol
BRB. Visit us at

    Forward-Looking Statements

    All statements in this press release that do not directly and exclusively
relate to historical facts constitute forward-looking statements as of the
date of this press release. Forward-looking statements generally can be
identified by the use of forward-looking terminology such as "may", "will",
"expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or
the negatives of these terms or variations of them or similar terminology.
Although the Company believes that the expectations and assumptions reflected
in these forward-looking statements are reasonable, undue reliance should not
be placed on these forward-looking statements, which are not guarantees and
are subject to certain risks, uncertainties and assumptions, which may cause
actual performance and financial results to differ materially from such
forward-looking statements. The forward-looking statements, including the
statements regarding any expected results and volumes, are based on, among
other things, the following material factors and assumptions: no material
changes in consumer preferences, operating efficiencies will continue to be
realized, input costs for materials will continue to increase, competitive
activity from other brewers will continue, no material change to the
regulatory environment in which the Company operates and no material supply,
cost or quality control issues with vendors. Readers are urged to consider the
foregoing factors and assumptions when reading the forward-looking statements
and, for more information regarding the risks, uncertainties and assumptions
that could cause the Company's actual financial results to differ from any
such forward-looking statements, to also refer to the Company's management
discussion & analysis, annual information form and various other public
filings. The forward-looking statements included in this press release are
made only at the date of this press release and, except as required by
applicable securities laws, the Company does not undertake to publicly update
such forward-looking statements to reflect new information, future events or

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For further information: Jim Brickman, Executive Chairman/Founder, Tel:
(519) 576-9100 Ext. 232